12/14/2023 0 Comments Saweetie tap in“Working with Roblox has enabled us to create interactive shared experiences and with the virtual concert and Super NFL Tycoon, we will unlock deeper fan engagement,” said Ed Kiang, VP of Video Gaming at the NFL. The NFL’s foray into the metaverse highlights how the league tries to cater to a younger demographic. Also, in 2021, Roblox launched a virtual NFL storefront, giving users NFL-themed digital items to dress up their Roblox avatars. For the 2022 Super Bowl, Roblox users could attend an interactive event called “ Destruction House,” inspired by the Super Bowl LVI commercial. This is the second year in a row that NFL and Roblox are offering the NFL Tycoon experience. “Bringing a cultural moment like the Super Bowl to the metaverse with such innovative partners marks a shift in how brands are coming together to create the next generation of metaverse gaming experiences,” said Ricardo Briceno, chief business officer of Gamefam. The concert, Super NFL Tycoon and Rhythm City are also developed in partnership with Gamefam, a gaming company across metaverse platforms. ![]() So, while users fantasize about owning an NFL team, they can also learn how to manage cash flow, payroll, taxes and customer acquisition (because that’s supposed to be fun somehow). Interestingly, the experience - which is presented by the global financial technology platform Intuit - is also an attempt to teach younger users “important financial concepts in a fun and engaging manner,” said Lara Balazs, Intuit’s chief marketing officer and general manager of Strategic Partner Group. I am very grateful and happy about this opportunity,” Saweetie said in a statement. “I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way! As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world – Rhythm City on Roblox – is something I never imagined that I would be involved in. ![]() The digital collection includes wearable hairstyles, hats, boots, headphones and sweatsuits, which are based on Saweetie’s merchandise and her album looks. The NFL claims that Saweetie will give a “family-friendly,” fully motion-captured performance and sing her hit songs like “Tap-In.” The concert will re-air every hour until Sunday, February 12.įans that virtually attend the Saweetie Super Bowl Concert can also get digital items on the Roblox marketplace or win items by finishing challenges. ![]() Rhythm City is set to launch on February 4 and offers mini-games and social roleplaying experiences like becoming a musician and owning a house and car. The virtual concert will take place at 7:00 pm ET in Warner Music Group’s Rhythm City, a new destination on Roblox that was announced earlier this week. All rights reserved.Hip-hop artist Saweetie is performing exclusively in Roblox for the NFL’s Super Bowl LVII pregame on February 10, the National Football League announced today. "I can't wait for fans to experience what we've created."Ĭopyright © 2023, ABC Audio. I am very grateful and happy about this opportunity," Saweetie said in a statement. "I'm really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way! As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world – Rhythm City on Roblox – is something I never imagined that I would be involved in. PT and will air every hour until February 12. Taking place in Warner Music Group's Rhythm City, the Saweetie Super Bowl Concert will see the rapper put on a "family-friendly" performance of hits including "Tap In." It premieres February 10 at 7 p.m. The NFL has teamed up with Saweetie for a free, virtual concert that will air on Roblox. ![]() This year's Super Bowl festivities will include a special performance catered to fans in the metaverse.
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